With ”media” at its heart, the Festival of Media MENA is the only event tackling crucial industry issues and themes such as branded content, advertising and social media, free versus paid-for media models, the future of measurement, procurement in marketing and transformative consumer trends – offering global expertise and insights adapted to the region’s specificities.
Known by some as “The Davos of advertising”, the global event and its various regional editions attract leaders from international and pan-regional advertisers, media agencies and media owners.
Along with the Festival, a MENA Awards ceremony will be launched in the footsteps of its global counterpart; an awards show that is now one of the world’s largest advertising ceremonies by number of entries, attracting work from more than 40 countries.